Lately google made some changes to their ranking algorithm, the reason cited is that google wanted to provide more relevant results, according to their official blog, this change impacts 11.8% organic search results, put it this way, google thinks about 12% of it’s search results are really bad and need to manipulated. Google started this change almost one year ago, no wonder I saw a few of my keywords’ ranks dropped like a rock, but almost all the ranks promoted by articles and blog posts were not affected, and a few of them even gained a few positions, it becomes clear that link building the old way is the thing of past, probably due to link spamming sites being thrown away by google.
So what exactly is linking campaign the old way? a lot of marketing companies did and are doing the plain link building, they put your links on websites which only exist for holding links, these websites will only be updated when new links are being added, and most of them are useless, the name of link spamming sites is justified. Now google algorithm probably will weed out these sites, all the links on those websites will have the same fate.
Maybe a few examples will make it clear. When I got into online marketing long time ago, I started with this keyword, snow chains , it was old way of link building all the way, a lot of sites I used had too many links, worst yet, those sites had no content at all. I would give credit where credit is due, this linking strategy worked, lately the keyword link stayed on the first page for a while, this was the case until google made the change. Here is another keyword, chain pullers, we promoted this keyword with articles and blog posts, not too many plain links have been built, you can imagine how this keyword ranks. Now contextual links win the battle, then what? Actually this is all about content, as long as you dole out high quality content, you will attract readers as well as search engines. It’s never too late to build good blogs for business purpose, such as this interesting blog, best smartphone 2011 , I build it as a hobby and kept adding good or mediocre content, I guess you believe this site won’t be doing too well, in actuality my site is ranking high for some nice search phrases. As we can see, article marketing with great content is the way to go. If you can build a group of your own blogs, such as lumber tarp , then it will be easier to do article marketing.
Remember content is king, you just need to create content, publish and share with people, and put your keywords in the context you’re good to go, as long as you don’t stop doing this, you will win over customers and search engines. The virtues, persistence and patience, are essential for your success, nothing will automatically improve overnight, be it your business or search rankings, now all we need to do is to share our love for creating and sharing quality content and not to worry about the search results every day. One of the best articles directories is EzineArticle, new article will be indexed within an hour if not minutes, popular blogs will get your post indexed as soon as you post it, I believe you should see for yourself, have a taste of this one, dog leash collar and tie out stuff, quality content, nice presentation, indexed by google, all these points make it perfect for SEO.
Last but not least, the social media is the must have channel for your marketing effort. For wordpress blogs, I recommend twitter tools, then go ahead register a new twitter account and app, set up API credentials in your twitter tools option, then make sure every new post will post a new tweet, it’s simple and elegant, it’s a big loss if you don’t use this tool.